Internet wizards is an iniatitive bringing together leading thinkers from the fields of education, information security, digital technology, law, and human rights to make available information and tools for the protection of children from online advertising.
There can be no keener revelation of a society’s soul than the way in which it treats its children.
Nelson Mandela
TOTES MODEL
The Online Advertising Threat Exposure Surpression Model (TOTES) is a novel method for thinking about how children are exposed in negative ways to online advertising. With its three dimensions – tracking and data collection, deceptive messaging, and misleading context – TOATS covers all critical aspects of how online advertising can be used to exploit children and violate their rights.